Arbr Privacy Center
Cookie Policy
Effective Date: May 11, 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, or to work more efficiently, as well as to provide reporting information and support marketing activities.
Cookies set by the website operator are called “first-party cookies.” Cookies set by parties other than the website operator are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the Site (for example, analytics).
In addition to cookies, we may use similar tracking technologies, including:
Pixels and web beacons — tiny graphic images embedded in web pages or emails that allow us to measure activity such as page views or email opens.
Local storage — storage built into your browser that allows websites to store information on your device, similar to cookies.
Tags and scripts — small pieces of code that run on the Site to collect information about how you interact with it.
In this Cookie Policy, references to “cookies” include these similar technologies, except where context indicates otherwise.
2. Why We Use Cookies
We use cookies for the following general purposes:
To enable the Site to function properly and securely;
To remember your preferences, including your cookie consent choices;
To understand how visitors use the Site and measure performance; and
To support our marketing efforts and measure the effectiveness of our marketing campaigns.
3. Categories of Cookies We Use
The table below summarizes the categories of cookies used on the Site, their purposes, the providers, and typical durations. Specific cookie names and durations may vary; you can review the current list and adjust your preferences at any time through our cookie banner.
Category
Purpose
Provider
Duration
Strictly Necessary
Enable core Site functions such as page navigation, security, and remembering your cookie preferences.
Arbr (first-party)
Session or up to 12 months
Analytics / Performance
Help us understand how visitors interact with the Site (e.g., pages viewed, time on page, traffic sources) so we can measure and improve performance.
Google Analytics (Google LLC); HubSpot (HubSpot, Inc.)
Up to 24 months
Marketing
Measure the effectiveness of our marketing campaigns, manage forms and communications, and help us understand which channels drive visits to the Site.
Google Analytics (Google LLC); HubSpot (HubSpot, Inc.)
Up to 24 months
3.1 Strictly Necessary Cookies
These cookies are essential to provide you with services available through the Site and to use some of its features, such as remembering your cookie consent choices. Because these cookies are strictly necessary to deliver the Site, you cannot refuse them without affecting how the Site functions. You can block or delete them by changing your browser settings, as described in Section 5.
3.2 Analytics and Performance Cookies
These cookies collect information about how visitors use the Site, such as which pages are visited most often, how visitors move through the Site, and whether they receive error messages. The information collected is aggregated and used to improve how the Site works.
We use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to help us analyze how visitors use the Site. The information generated by these cookies (including your IP address) is transmitted to and stored by Google. For more information about how Google uses this data, please see Google’s Privacy Policy at https://policies.google.com/privacy.
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
We also use HubSpot, a marketing, analytics, and customer relationship management platform provided by HubSpot, Inc. (“HubSpot”). HubSpot uses cookies and similar technologies to help us understand visitor behavior, manage forms and communications, and measure the performance of our marketing activities. For more information about how HubSpot uses this data, please see HubSpot’s Privacy Policy at https://legal.hubspot.com/privacy-policy.
3.3 Marketing Cookies
These cookies help us measure the effectiveness of our marketing campaigns and understand how visitors arrive at and engage with the Site. We currently use Google Analytics and HubSpot for these purposes. We do not sell your personal information for monetary consideration.
4. Legal Basis for Using Cookies
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar requirements, we rely on the following legal bases for using cookies:
Consent. For analytics and marketing cookies, we rely on your consent, which you can provide or withdraw through our cookie banner.
Legitimate interests. For strictly necessary cookies, we rely on our legitimate interests in operating and securing the Site.
5. Your Choices and How to Manage Cookies
5.1 Cookie Banner and Preference Center
When you first visit the Site, you will be presented with a cookie banner that allows you to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by clicking the cookie settings link in the footer of the Site.
Your preferences are stored in a cookie on your device. If you clear your cookies or use a different browser or device, you may need to set your preferences again.
5.2 Browser Controls
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to refuse cookies, delete existing cookies, or notify you when a cookie is being set. The procedures vary by browser; you can usually find instructions in the help section of your browser, or at:
Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Microsoft Edge: https://support.microsoft.com/microsoft-edge
Please note that disabling cookies may affect the functionality of the Site and may prevent you from using certain features.
5.3 Opting Out of Analytics
In addition to managing cookies through our banner, you can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
5.4 Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no industry-wide consensus on how to interpret DNT signals, the Site does not currently respond to DNT signals. You can still manage your cookie preferences using the methods described above.
5.5 Global Privacy Control
Where required by applicable law, we honor the Global Privacy Control (GPC) signal as an opt-out preference signal for the sale or sharing of personal information and targeted advertising.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. When we make material changes, we will update the “Effective Date” above and, where appropriate, provide additional notice (such as re-displaying the cookie banner).
7. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at: